Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter as well as fast become a highly sought after social media tool. Instagram was originally developed so as people could apply different filters to photographs that they had taken on their phones and would allow the actual easily upload and share these photos with friends (or account followers) making use of the Instagram application. More recently video was introduced to Instagram it can certainly be uploaded, but Instagram video lessons are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per weekend.
The account is ‘free’ to set up so several low barriers to the road.
It can be a medium that permits you to for easy sharing of content twenty-four hours a day.
What sort of success have businesses achieved using Instagram?
Businesses while Levis, L’oreal and associated with others tend to be able get a the tool to:
To increase awareness of their products and services.
To increase brand exposure.
To showcase their community and pro bono try to inspire and attract customers to engage with their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram usually be particularly popular with product based businesses consequence of its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos in order to become posted and shared consumers either wearing or making use of these products. For instance, a food manufacturer might post photos of a person cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as little business businesses are able to leverage the of Instagram to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 include achieved this through the use of attractive photographs on the food and pictures of cafe meals that buy instagram likes users would be attracted to, as well as using hashtags that foodies, food bloggers different Instagram users would be interested in or search for.
Influencer marketing
Bloggers, online community stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of folks that following their Instagram accounts. This ‘influencer’ group means that there are several eyeballs there ready to see your service or product. The audience has been created for you. The engagement has been formed and enjoying this acquiring your product uploaded onto their Instagram feed or featured with a blogger or popular Instagram account holder will assist to increase audience more quickly. Therefore taking period to identify key ‘influencers’ in your industry as well as the you can tap into this is very important.
Hashtags – What light beer?
How do they be accustomed to increase business exposure?
I indicate that if you are interested in getting onto Instagram you spend time beforehand doing your Hashtag research. Hashtags are tags which you can integrate a caption of a photo that you upload. Set up a hashtag you really have to use the # symbol at the leading of the tag and afterwards add a keyword or several keywords without spaces after the hash symbol. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already consider hashtags though they are also popular on Twitter consume the you aren’t take an appearance online observe some samples of how they are being used. The reasons for the hashtag is to tag your photo into a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.